• Being NICE Sells™ Program

    The Art of Enrollment is in the Being not Doing

In today’s increasingly digital world, the strength of an organization lies in its sales performance. Companies that invest in their people and prioritize customer engagement can maximize revenue and cultivate long-lasting relationships. To achieve this, it’s crucial for sales professionals to embody four essential pillars of sales behaviors, transforming transactions into meaningful connections.

Introducing The N.I.C.E. Approach

N – Now = Presence: Learn to be fully present, setting aside distractions and actively listening to customers. Support your team in developing mindful listening skills.

I – Interested = Curious: Cultivate genuine curiosity about your customers, their personal and business objectives, and their measurements of success.

C – Conviction = Belief: Articulate why you and your organization are the ideal partners to collaborate with, instilling confidence and trust.

E – Enrollment: Connect your offerings to the specific needs of your customers, demonstrating the unique value your organization brings.


Through our program, your sales professionals will gain the skills needed to take a differentiated approach to account management and opportunity pursuit, ultimately boosting your organization’s sales performance. Participants will:

  • Embody congruence and integrity in their sales and enrollment processes.
  • Develop exceptional listening abilities, making customers feel heard, valued, and eager to engage further.
  • Cultivate deeper understanding and compassion, creating a safe space for clients to express their needs and concerns.
  • Maintain a positive perspective and effectively respond to objections, overcoming challenges with confidence.

Download a digital copy of the book,
“Being NICE Sells – 4 Keys to Being a Super Awesome Sales Master”
by Zach Ho and Dr. Rain Lim.

“After attending various sale training programs and marketing workshops, NICE truly gave my sales team a huge boost in self-confident and how to genuinely relate to clients.”

Madam Mae Wong
Chief Executive Officer (2014 – 2020)
Berjaya University

Invest in your sales team’s growth and equip them with the tools to drive remarkable results. Contact us today to learn more about our program and how it can elevate your organization’s sales performance. Together, let’s embark on a transformative journey towards sales excellence.